Market research is the attempt that businesses and entrepreneurs must
take to learn more about their customers and the market they are operating
within. Market research provides a lot of advantages for small and large
business. Some businesses may not see the need for market research as they
believe they have understood what their customers want. Therefore, some
companies fail or would allow the competition to take over. Where one company fails to do what is important or required for the business, they competition would not do the same. The competition would take advantage of this opportunity to conduct market research and satisfy the customer’s needs.